The User


As I am collecting insights on booksellers, I will collect insights on users.

I was trying to collect some first hand information about Literaturhause, so I contacted a friend of mine who lives in Koln. He said: "I lived in the area a few years ago. Unfortunately, I am no part of the literature scene". He is an artist and a musician. His answer surprised me, especially considering that Literaturhause hosts art exhibitions and live music. I still have to deepen his point of view, but I had to consider that:

some people feel attracted by bookstores;




some are indifferent to bookstores;



some people are repelled by bookstores.




Shall I work for/on group A, B or C?
Shall I choose, or shall I find something good for each of them?
Shall I find a way to converge them all into the group A?

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