"IndieBound is a community-oriented movement begun by the independent bookseller members of the American Booksellers Association and adopted into the UK in 2010.
It brings together booksellers, readers, indie retailers, local business alliances, and anyone else with a passionate belief that healthy local economies help communities thrive. Supporting local, independent businesses means that pounds, jobs, diversity and choices stay local, creating strong, unique communities.
The American Booksellers Association designed IndieBound as a combination of book marketing, indie bookshop promotion, and the growing ‘shop local’ phenomenon.
The BA’s Independent Booksellers Forum (IBF), seeing what had happened in the US and keen to create strong, positive messages about independence and the high street in the UK, adopted the programme on behalf of its independent members, taking the first step in making IndieBound global. IndieBound has now also been taken up in Australia and New Zealand.
Independent bookshops are increasingly a destination of choice, especially for consumer who want to be part of their community. Very often, bookshops are already at the heart of a community, and a place where customers discover their next great book and where they meet somebody to talk with about it. Independent booksellers are uniquely placed to talk to their customers about independence and about sustaining a healthy high street."
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