Camilla Cannarsa, copywriting, seo copywriting and web writing, started some time ago a national indie bookstores map/directory, to give more visibility and new chances to bookstores. Nevertheless the project came to an end quite soon.
I asked her about it and she said that the most intriguing outcome was the involvement of readers: happily willing to signal their favourite bookstores.
As it seems, readers would have been a better 'workforce' than booksellers themselves.
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